MAPEA · STUDENT RESOURCES
FAST FORWARD COMMUNICATION AGENCY · RESEARCH

Studying strategic communication through the full map.

Study materials for understanding how authority, political economy and algorithms shape strategic communication in Latin America.

SR · 05

MAPEA explained.

Available

A brief introduction (in English with English subtitles) to understand the logic of the matrix before moving into the full white paper.

Opening MAPEA analytical report title card.

Available

MAPEA: Authority, Political Economy and Algorithms

A brief introduction (in English with English subtitles) to understand the logic of the matrix before moving into the full white paper.

A clearer way into MAPEA.

MAPEA is not a closed formula. It is a lens for understanding why messages do not travel equally across contexts: they depend on trust, material conditions and the systems that now organize visibility.

SR · 02

Downloadable guides for studying MAPEA.

Asset Gate · email-only

The ABCs of Communication in Latin America, in English. The interactive reading is public. Request the PDF by email.

PDFGuide · English

The ABCs of Communication in Latin America

Understanding the MAPEA matrix: an accessible introduction for students of communication and related fields.

Author · Luis MartínPDF · EN8 pages

Student Resources · Explainers

Request the resource by email: Student Resources · Explainers

We use your details only to manage this request. Privacy Policy.

Preparing security check…

Request received

SR · 03

MAPEA infographic.

Available now
MAPEA infographic: three forces —Authority, Political economy and Algorithms— decide whether a message lands in Latin America, with key data and recommendations.
The infographic "MAPEA · A visual guide for students" (Strategic communication · Latin America 2026) is a landscape A4 sheet organized in three blocks. Header. Title: "Three forces decide whether a message lands." Standfirst: the MAPEA matrix —Authority, Political economy, and Algorithms— is a lens for understanding why, in Latin America, a good message is no longer enough: who believes you, who you reach, and what the machines decide have become inseparable. Body. On the left, a diagram of three overlapping circles labeled Authority, Political economy, and Algorithms; an orange dot marks the central zone where all three overlap, with the note: "Each one matters, but communication is won where they overlap —not in any single dimension." On the right, the three dimensions with their data: - Authority — The capacity to be believed; legitimacy is no longer inherited—it is renewed through coherence between what you say and what you do. Data: 53% distrust their governments (Edelman 2026); 69–75% distrust the news (Reuters 2026). - Political economy — The material conditions that decide who a message reaches; inequality and informality fragment audiences. Data (CEPAL 2025): 25.5% in monetary poverty; 46.6% in informal work; 51.8% female labour participation. - Algorithms — The systems that decide what gets seen and what stays invisible; AI builds a "synthetic reputation" no brand fully controls. Data: 53.8% already invest in AI (AND 2026). Footer · What to do (to communicate with legitimacy). Three numbered recommendations: (01) Coherence & transparency — authority isn't automatic: renew it daily and handle crises with openness, not opacity; (02) Contextual sensitivity — design messages and channels that don't exclude those living in informal or precarious work; (03) Algorithmic governance — watch your synthetic reputation and measure real impact, beyond vanity metrics. Sources: CEPAL (2025) · Edelman Trust Barometer LATAM 2026 · Reuters Institute 2026 · AND 2026. Brand footer: Fast Forward Communication Agency, with a link and QR code to the interactive version and the full white paper (fastforwardcommunication.agency/en/research/mapea/).

MAPEA infographic · English

MAPEA in one visual.

The MAPEA infographic is available now. Request the PDF by email.

MAPEA · Infographic (PDF)

Request the resource by email: MAPEA · Infographic (PDF)

We use your details only to manage this request. Privacy Policy.

Preparing security check…

Request received

Cover for MAPEA Episode 01 of Fast Forward Signals.

Fast Forward Signals · EP01

A Conversation on the MAPEA Matrix: Communication, Authority, Political Economy, and Algorithms

Visit our podcast section to listen to a 45-minute conversation on how authority, political economy and algorithms are transforming strategic communication and public trust. The podcast, in English, includes a guide narrated by the author in Spanish, as well as the full transcript of the narration in both languages.

Open Episode 01
SR · 04

Upcoming materials

Coming soon
A political leader at a lectern, surrounded by journalists, cameras, microphones and flashes.

Coming soon

MAPEA: The Game · Case 01 · Institutional authority and trust

A narrative simulation about making decisions when a political crisis moves faster than the institution responding to it.

A minister posts a morally unacceptable message and deletes it ten minutes later. Public outrage escalates. Follow the government communications chief and decide how to contain the crisis without losing authority, contextual awareness or algorithmic governance.

The first scenario will be available soon.

A Fast Forward Communication Agency experience developed by agentika.technology.

Case description

A mobile phone receives a rapid sequence of messages during the night. The camera rises to reveal an exhausted and worried government communications chief. As he looks toward the camera, figures and graphics appear to represent the crisis spreading online...

A teaser for MAPEA’s first narrative simulation, an experience by Fast Forward Communication Agency developed by agentika.technology.

SR · 06

For classes, seminars and discussion.

Academic note
CLASSROOM USE

These materials can support discussions on institutional trust, communicational inequality, synthetic reputation and algorithmic governance in Latin America.

If you use these materials in a class or seminar, proper attribution is appreciated.

SR · 07

Interested in an internship with us?

Selective · no permanent openings

An open door to outstanding students.

If you study communication, strategy, media, international affairs, technology or a related field, you can send us a brief application. We review each submission without implying that internship openings are always available.

Your details
Your studies
Your interest
Links · optional
Files are not uploaded; share only a link you control.
Preparing security check…

This submission does not imply an offer or open position. Privacy Policy.

Request received

Back to the white paper.

The student resources are an entry point. The full MAPEA white paper remains the central piece.

Read MAPEA
Back to top

Privacy preferences