AI Use Policy · Fast Forward

1. Authorship

The ideas, the concepts, and the judgment behind everything the agency publishes and delivers —its website, client materials, and its editorial pieces— are of 100% human authorship. No tool generates, proposes, or redefines the substance of what we produce. Our judgment always comes first.

2. Where artificial intelligence comes in

We use various artificial intelligence technologies, among them Grammarly, Gemini, Microsoft 365 Copilot, and Claude, exclusively in two stages after the writing is done:

To correct spelling, grammar, and syntax, and to receive suggestions on the structuring and architecture of longer pieces.
To turn our own texts into the technical architecture we then embed in the code in order to optimize their placement in search engines (SEO), their retrieval by generative engines (GEO), and their reading by automated response systems (AEO).

These are tools of precision, not of creation. Judgment, tone, and intent remain human.

3. On AI detectors

It is possible that a detector will flag our texts as "processed by artificial intelligence." They are, and we declare it here: processed is not written.

4. Why we say so

We state this because the people who hire us are not buying words. They are buying decades of experience, creativity, strategy, and, above all, judgment. And judgment cannot be automated.

5. Scope

This policy covers the work of Fast Forward Communication Agency. Books, articles and publications signed by Luis Martín in a personal capacity are his own work and fall outside this declaration, even when the agency shares them.