Luis Martín

A political scientist by training and a strategic consultant by trade, Luis is the founder and director of Fast Forward Communication Agency, an author, the editor of Señal Sintética, and the driving force behind agentika.technology. He has spent more than two decades working at the intersection of communication, strategy, and power.

Luis Martín.

“We arrive before the campaign, before the website, and often before the project itself knows how to explain what it is.”

Career.

He served as the media liaison in Spain for former Greek Finance Minister Yanis Varoufakis, and as political communications director of DiEM25 (Democracy in Europe Movement 2025). He has contributed opinion columns to elDiario.es for more than a decade and, as an interviewer, has spoken with six Nobel laureates and figures such as Saskia Sassen, Hernando de Soto, and Richard Dawkins.

He founded Asociación Canarias Archipiélago Sostenible, an NGO dedicated to sustainable development, social justice, and preserving the natural heritage of the Canary Islands, Spain. Today he leads Fast Forward and agentika.technology across Spain and Mexico.

He has conceived and led high-profile campaigns—from the public defense of Julian Assange alongside WikiLeaks to #EuroLeaks, the campaign for transparency in Europe—and supported whistleblower protection by creating a fund for it, including Maria Efimova, a source for murdered investigative journalist Daphne Caruana Galizia.

What he writes.

Author of Eclosión, a novella of contemporary fiction, and of Señal Sintética, his weekly newsletter on power, communication and technological change. He is a regular columnist at elDiario.es. He is now working on a non-fiction book on artificial intelligence and human agency, due in 2026. Last June he published a white paper on the state of strategic communication in Latin America.

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