Think Twice Before You Sign Up for Google Business Profile
At least not until you understand which part of your reputation you’re handing to someone else.
Readings
Ideas for moving forward. With judgment.
We do not publish to fill a calendar. We publish to share experience, sustain judgment, and open a conversation.
Published in English
This edition opens with the English version currently available. Additional pieces will be added as they are adapted and approved.
2026
AI Asks at the Front Desk, Too
Your website says who you are. The trouble starts when, away from it, the internet tells a different story.
AI in Corporate Communications: It's No Longer About Producing More
The models already write, summarize, analyze, and respond. The shift that matters is elsewhere: they are starting to mediate between companies and the people trying to understand them.
Someone Will Have Hotter Towels
Your competition will eventually build something better. Your customers may stay anyway. That is where one of the few advantages technology cannot easily replicate begins.
2025
CORAL: A Brand Designed from the Blueprint
How Fast Forward Communication built the naming, narrative, visual identity, and prelaunch communication system for CORAL, a new modular real estate project by SABINA Residencial in Cabo San Lucas.
Readings elsewhere
Brooke, Nicole and Marcos (and Raquel) (opens in a new tab)
The line does not run between human help and machine help, but between assistance and substitution. Authorship does not require solitude: it requires responsibility.
I'm sorry, Dave. That decision is no longer yours. (opens in a new tab)
The labs building the most advanced AI are starting to ask us to slow down. Perhaps the question is not whether machines will end up deciding, but how much judgment we will be willing to hand over first.
The corner office, minus the cubicle (opens in a new tab)
OpenAI and Anthropic offer an alternative to banking and consulting as a prestigious way to start a career. The chance to gain transferable skills comes with dependence on those who build that new path.
Breakfast with Vargas Llosa (opens in a new tab)
Smoke detectors, digital indulgences and the one test no impostor passes.